Static Narratives and the Avoidance of Ethical concerns

All companies have narratives—mission statements, principles, and core values— that communicate the identity and purpose of the firm to its stakeholders, especially the employees. A story that defines a firm’s purpose, mission, and values can empower managers to search for and identify new opportunities that fit within the company’s moral framework and handle unforeseen crises.… Continue reading Static Narratives and the Avoidance of Ethical concerns